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50 Cent Blames Empire’s Rating Drop on ‘Too Much Gay Stuff’

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50 Cent is back to his old antics again with starting beef, only this time it’s with Lee Daniel’s hit show Empire!

Huffingtonpost reports that viewership for the second episode of this season of “Empire” was down 2.3 million people — 18 percent — and 50 Cent thinks he knows why.

The rapper took to Instagram to blame it on all the “gay stuff.” Ugh.

More precisely, 50 Cent posted a screengrab of a post from Industry on Blast’s Instagram account that was captioned, “There are 3 million less [sic] viewers who tuned into last night’s Empire episode!!!! did you watch it? We could not take the extra gay stuff or celebrity stuff last night!!!!”

For the few non-“Empire”-watchers out there: One of the lead characters on the show, Jamal Lyons, played by Jussie Smollett, is an openly gay musician who was tapped to be the CEO of Empire Entertainment at the end of Season 1. The Season 2 premiere also featured a plotline about an effort to use female sex appeal to convince a lesbian investor, played by Marisa Tomei, to invest in a new music company.

Despite the drop, the ratings for the second episode of “Empire” in the coveted 18-49 demo were still good enough to handily beat every other scripted show on TV last week.

Viewership for the Fox show is also about four times higher than that of the top-rated episode of “Power,” the drama that 50 Cent produces for Starz. It wouldn’t be a stretch to connect 50 Cent’s insensitive social media commentary on “Empire” to the rivalry between the two shows, both of which feature mostly black casts.

50 Cent, for his part, recanted his Instagram comments — sort of. He took down the original post and put up, in its stead, the following photo:

 

The photo was captioned, “It must be a slow news week, they’re gonna say 50 said Empire lost 3 million views because of to much gay shit. He only said cookie call me, but the fucking kid is fucking up the show. Now every one is waiting for POWER, I told him to lay low.”

50 Cent’s defense seems to be that he wasn’t the one who wrote the original caption talking about the “gay stuff” — he just reposted it! But his sincerity is undercut by his reference to Jamal as “the fucking kid […] fucking up the show.” Not to mention the fact that his Instagram profile lacks the crucial social media disclaimer “Reposts ≠ endorsements”!

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Empire Season 2, Episode 2: “Without a Country” Review: Taking Cues from The Past

EMPIRE: Terrence Howard as Lucious Lyon in the ÒWithout A CountryÓ episode of EMPIRE airing Wednesday, Sept. 30 (9:00-10:00 PM ET/PT) on FOX. ©2015 Fox Broadcasting Co. Cr: Chuck Hodes/FOX.

Empire Season 2, Episode 2: “Without a Country” Review: Taking Cues from The Past

The second season episode of FOX’s Empire “Without a Country”, fared better this week (see here for last week’s review) in terms of stronger storytelling, ending with the long waited release of the crafty ‘King’ of the record label Luscious Lyons (Terrence Howard). Continuing from last episode, we see the prosecutor Roxanne Ford (Tyra Ferrell) still fumbling her way through her case against Luscious. When conventional means wear thin, Roxanne tries to strong-arm Luscious by withholding his medication to make him break, courtesy of Hip Hop guest star Ludacris (playing an unconvincing, mean-spirited prison guard named Officer McKnight).

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The constant barrage of harassment by Roxanne and Officer McKnight only serves to embolden Luscious’ energy to record more music while being incarcerated . Terrance Howard’s foray into the indignant prison track ‘Snitch Bitch’, provided Luscious the freedom he so craved, even while he’s behind bars. He’s just sending a friendly reminder to those in his family who betrayed him, that the King has still got it. Sometimes the seams within the fabric of Howard’s performance frayed a little, giving way to not so much as performance confidence as it did to clumsy desperation. In other words Terrance, less rapping at this point and age of your life, and more acting like a seasoned leader of the pack, as demonstrated with his prison co-horts and business associates in the past.

Cookie (Taraji P. Henson) of course is still like a tidal wave, moving with gale force throughout this episode, galvanizing the support of sons Andre and Hakeem to build a new label. Jamal (Jussie Smollett) is still resisting his family’s prodding to release Hakeem’s (Bryshere Y. Gray) record, even after being scolded by his mother into doing so. The rise to CEO of Empire records has not dampened Jamal’s creativity however, and with help from producers Timbaland and Ne-Yo, that fact is exemplified in this season’s musical scores.

EMPIRE: Pictured L-R: Jussie Smollett as Jamal Lyon and Taraji P. Henson as Cookie Lyon in the ÒWithout A CountryÓ episode of EMPIRE airing Wednesday, Sept. 30 (9:00-10:00 PM ET/PT) on FOX. ©2015 Fox Broadcasting Co. Cr: Chuck Hodes/FOX.

Hakeem is determined to bolster his stunted career by trying to create his own ‘Destiny’s Child’ type of girl group, holding a sometimes awkward casting call with only a few promising delights. Jamal’s pleading to Hakeem on their father’s behest to come back to the label backfires, after Hakeem leaks his own embargoed debut online. The constant battle for the top spot gets a little disjointed as the story moves along. Cookie’s alliances are even more blurred this season as opposed to last, showing more favoritism to Hakeem, who despised his mother’s handling last year. As to give Luscious the proverbial poke in the eye, the mother and son duo dubiously name their new label ‘Lyons Dynasty”, much to the chagrin of Jamal, who tells Hakeem the name sounds ‘corny’.

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Some glaring character issues still comes to the surface, especially Anika’s (Grace Gealey) role, which has been reduced from the titular sex- kitten antagonist, to a mere errand/call girl this season. The most interesting plot development this episode is the exceptional scene between Luscious and Andre (Trai Byers) in the visiting room at prison. In the poignant part of their encounter, Andre espouses to his father, ‘Of all of your children, after throwing Jamal in a trash can as a child, and Jamal sleeping with your fiancé, you have despised me, the one who never betrayed you!’ Viewers were then swept back into a flashback scene with Luscious as a child being held by his mother (played by Destiny’s Child singer Kelly Rowland) being serenated by a by a mellow lullaby. As the scene progresses along with her melody, you then witness Luscious’ mother eyes drift off into almost a catatonic state, revealing to the audience a glimpse into Luscious fears regarding Andre’s Bi-polar condition.

The second episode showed more growth than the sporadic first of this season by showing us glimpses into the Lyon’s past, which may provide promise in future shows to come. What the show is desperately lacking at this point is a linear focus on where the characters should stand from one episode to the next. Where is Mimi? (Marisa Tomei) For such a major role within the company, was she just a one shot guest? How can an artist quit one record label to go to another without being sued for breaking contractual conditions and not having their career hampered for months? As affluent and well-connected as the Lyons family are, why doesn’t Luscious have legal counsel on standby, as opposed to resorting to using the spastic, ill-dressed lawyer Thirsty Rawlings (Andre Royo of “The Wire”) that appears from out of thin air in the prison’s visiting room? With such a stellar cast in FOX’s hands, it would be a waste to have Empire become a Hip Hop second cousin to the network’s other ratings giant ‘Glee’.

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WRRR Opinions Matters Column

Empire: WRRR Review

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Overall a good show.  I love Taraji P. Henson and Terrance Howard’s characters – Cookie and Lucious.  This show has drama, suspense, a great back story, romance, it’s grimy, it’s sexy, but can we honestly say we haven’t seen this story before concerning “Black Hollywood?”  Do our shows and movies always have to have drugs, sex and hip hop in them?  But, if we use drugs, sex and hip hop to discuss other issues then is that a good thing?

Cookie – I like the twist, she did the bid and this is a true story that never gets told.  Cookie is my girl ride or die.  Her character caught a bad break and is trying to make up for lost time.  I love all the 1 liners she says my favorite is when she was talking to Kid FoFo… “You gonna Ray Rice me?! I’ve faced bigger in prison — with more talent, bitch!”  I especially love how she talks to Jamal’s boyfriend.

Jamal needs to take the rainbow chip off his shoulders. His dad is never going to accept him as being gay, but his talent will make him respect him.  I appreciate how he moved out and told his father he had to accept him the way he is, a gay man.  This show is dealing with the fact that black men don’t want their son’s to be gay, but this happens every day.

Hakeem is talented, but spoiled and dealing with mommy issues.

Andre’s story deals with the fact that he will always have to keep up with covering for his father.  AND he is a successful black man who married a white woman.

Lucious, sold out his wife, kept the kids from her and married a bougie chick behind her back, but boo boo kitty ain’t got nothing on Cookie.  He is successful but his karma is  dealing with his diagnosis of ALS.

This show has layers and deals with a lot of issues that we as a people deal with out side of drugs, sex and hip hop.  However, since it’s on Fox I wonder if the intent is mockery and/or comedy and the joke is on us you be the judge.

Peace,

Modesty

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Terrence Howard ex wife says he lied to the court and is hiding his cash!

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Terrence Howard cooked up a diabolical plot to hide his fortune from the court and his ex-wife — at least according to the ex-wife who’s now demanding he fork over nearly half a million dollars … STAT.

Michelle Ghent claims Terrence owes a fortune in back spousal support and legal costs — $481,715 and growing — and she wants the court to force him to pay.

TMZ broke the story … Terrence claimed most of his earnings go directly to another ex-wife. Lori McMasters in the form of support … and there’s not enough left over to pay Michelle.

But in Michelle’s new court docs she says Terrence admitted, back in 2013, that he created the “fake debt” to McMasters. She says his plan was to make it look like he had no funds — and he told her, “I am not gonna give you one cent.”

In the docs, obtained by TMZ, Michelle says Terrence hauled in at least $1.3 mil last year alone … and has steady work lined up for the next 2 years that will pay handsomely.

Bottom line … she wants her cut — as in every cent of his future earnings until the debt is paid off.

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